Marketers often wish to measure the profitability of their online advertising campaigns. This task becomes complicated with PPC campaigns, where prices are set dynamically. CPC Live Cost Analysis solves this problem by gathering and consolidating pricing data from the major PPC search engines, in real time.

This means CPC Live Cost Analysis can offer you a detailed breakdown of your PPC advertising campaigns, including cost, revenue earned, cost per action and, most critically, the return on ad spend. What’s more, CPC Live Cost Analysis can help you optimize your PPC advertising budget, because it details your campaign performance according to each PPC keyword—and keyword derivative.

Finally, while each of the PPC search engines provides you at least some of the reporting puzzle, Live Cost Analysis consolidates data from all sources, for up to thousands of keywords and keyword derivatives, into a single, concise report, as in the extract below.

The campaign summary report list all types of campaigns
incl. CPC search engine campaigns, affiliate programs, referral
programs, email campaigns etc. and offers drill down options
for further analysis.


Example: This CPC Search Engine Conversion reports shows
the no. of actions as well as the revenue each Yahoo search phrase
has generated. (In the sample above the no. of SALE actions are shown)