Learn about
Pay Per Click (PPC)
Guarantee
TOP position with Pay-Per-Click Search engine
Pay Per Inclusion is where an advertiser needs to pay
a fee to search engines in order to get their web sites
to be listed in the search engines. Normally, your web
site will be indexed by the search engines within 24 hours
and your listing will be updated frequently. You are also
requested to pay a renewal fee for your listing every
6 months or annually. However, this doesn't guarantee
a particular position in the search results, you still
need to optimize your web site manually in order to achieve
higher ranking.
If you want a guaranteed TOP position on all search engines,
Pay-Per-Click search engines is what will help you.
What is a Pay-Per-Click
search engine?
A Pay Per Click (also known as Pay Per Ranking, Pay Per
Placement, Pay Per Performance or Pay Per Position) search
engine enables you to list your site at a particular position
of the search results according to the keyword bid. You
list your website by selecting keywords that refer to
your product or service. For each keyword you determine
how much you are willing to spend and what position you
want. The higher you bid the higher you will appear in
the search results. You can start your bid from 1 cent
per click for most of the major PPC engines, some PPC
engines have a minimum bid of 5 cents per click.
In Pay Per Click search engines you only pay for the clicks
(or click through) to your web site. Pay-per-click search
engine plays an important role to drive traffic to the
web site because you only pay for actual clicks if some
one click on your listing on the search results. It is
risk free and a cheaper alternative to listing with the
bigger search engines. Pay per click search engines usually
combine paid listings with unpaid listings. Usually unpaid
listings are provided by search engines like Google, Inktom
or DMOZ. If there is no enough bidders (or listings) for
a certain search term, part of the search results will
come from those free search engines.
Why
place keyword bids on "Pay-Per-Click" search
engines?
Recent study has shown that the "Pay-Per-Click" search
engines have become the most effective way to get your
web site to the TOP position of all major search engines.
Yahoo.com is the clear leader in this field, and
then Miva(US) and Miva(UK) (biggest PPC engine in UK
and European market) comes in second. There are
also many newcomers such as 7search.com, kanoodle.com,
sprinks.com and Bay9.com.
Generally, most of these PPC engines are partnered with
other free or pay-per-inclusion search engines, if you
are bidding keywords in these PPC engines, your listing
will also appear in all their partner sites.
Over the years Yahoo.com has established relationships
with many of the top search engines and directories,
including Yahoo!, AltaVista, America Online, Lycos, Netscape,
Hotbot, MSN, Compuserve, NBCI and CNET. Miva(US) has
also partner with Excite, HotBot and WebCrawler.
So what does all of this mean to you and how do you
use these relationships to your benefit?
The Premium Listings (listings in one of TOP 3 positions
)- when some one performs a search for one of your keywords
in Yahoo.com, the results will also show up in the
TOP 3 positions on all the above search engines . This
results in reaching 75% of all internet users as Yahoo.com
claims. The first 3 positions from FintWhat will also
be displayed in Exite, Hotbot and WebCrawler.
For example: Suppose you have a keyword "books" in one
of Yahoo!'s top 3 positions. If a user types the keyword
"books" in the search box of AltaVista, the results
page will have your site listed at the very top. You'll
have similar results at the other search engines that
are powered with Yahoo! listings.
If you are having a problem in getting your web site
to be listed at the top position of the major search
engines, placing your keyword bids on "Pay-Per-Click"
search engines is the most cost effective way to drive
more targeted traffic to your web site.
Pay Per Click
Bid Management Software
Dynamic Bid Maximizer™ is an ultimate pay
per click or PPC Pya Per Click bid management and bid
optimization software that helps you manage your keyword
bids in ALL the major pay per click search engines (including
Google Adwords, Yahoo!, etc.) It also helps you to
build your keyword list, manage your keywords, automatically
monitor your keyword bids and URLs at all major pay
per click search engines. It will notify you of your
current bids, analyze your ranking positions and fix
bid gaps, by using Dynamic Bid Maximizer™,
you will save up to 85% of your current bid cost on
Pay Per Click search engines. Click here
for more Info and download
free trial version.
Review
of Top 9 Pay Per Click Search Engines
Results appear on Google,
Earthlink Inc and Sympatico-Lycos Inc
AdWords Select ads are displayed next to search
results when someone enters one of the keywords
you identify as relevant to your business. At
the beginning of your campaign, you set a maximum
cost-per-click for each of your Ad Groups. An
Ad Group contains one or more ads targeted to
the same set of keywords with the same CPC.
If the cost-per-click you've specified is higher
than what's necessary for your ad to maintain
its position, the actual cost-per-click you
will be charged will be discounted automatically.
You'll pay only the minimum necessary to stay
ranked above the next lower ad - plus one cent.
A $5 initial activation fee applies when you
open your account, and this activation fee will
not be credited towards the cost of any clicks
you receive. The minimum cost-per-click for
keywords begins at $0.05 and varies according
to that keyword's popularity. You will be able
to determine the minimum cost-per-click for
a keyword easily by using the Traffic Estimator
(accessible from the sign-up or campaign management
pages) More details here
Yahoo! (formerly
called GoTo) : Yahoo! is the oldest and largest
of the pay per click search engines in the market
today. The minimum bid is 5 cents and you must spend
$20 per month. It takes about 5 business days to
get listed.
Yahoo! has a well organized system. There is a
non-traffic stop plan. Your account will automatically
be recharged when your balance is low. In addition,
there is a fixed budget plan. You set a maximum
to spend every month. Once your maximum is met,
you listings are taken offline until the beginning
of the next time period.
Top 3 or 5 position listing will appear on the top
position of following partner search engines: Yahoo!,
Lycos, InfoSpaces(including Excite (www.excite.com),
Dogpile (www.dogpile.com), WebCrawler (www.webcrawler.com)
and MetaCrawler (www.metacrawler.com)), MSN, AltaVista,
American Online(AOL), NBCI and CNET. Click here
to setup account with Yahoo!...
Miva(US) The minimum bid is 1
cent and you need to deposit $25 to open a
new account. You can enter up to 1000 keywords at
once. Miva(US) reviews every keyword in their system
and verifies its relevancy.
Your bid change is not updated immediately. It may
take several minutes to get your new bids updated
in the search results.
Miva(US) has entered into an agreement with Lycos
to provide the Pay-Per-Click platform for Lycos's
InSite AdBuyer. You can create an account quickly
with Lycos's Adbuyer by converting your keywords
from Miva(US) account. Top 3 listing results will
appear in Exite, HotBot, Dogpile, MetaCrawler, WebFerret
and CNET. Click here
to setup account with Miva(US)...
7Search has a minimum bid of 1 penny
and requires a minimum $25 deposit to start bidding.
If paying by credit, your bids will be live immediately
upon submitting your credit card number unless
you are from outside the US, in which case your
bid prices will be activated once your credit
card is approved.
Services offered to advertisers include immediate
e-mail notification when you are outbid for the
top ranking on a keyword, a keyword generator
tool, and a 1:1 banner exchange program.
7Search has over 30 million searches per
month. Search results appear in 7Search affiliate
network and over 35% of search engines in
English speaking countries. Click here
to setup account with 7search...
Looksmart Listings Looksmart's new PPC
Model - For More Details Click Here
Results appear on MSN, AltaVista, iWon, Time Warner,
Prodigy, Juno, Netscape, Qwest, Go2Net, Mamma.com,
plus Inktomi and their entire network.
In the program, LookSmart will do a deep categorization
of a web site, in return for a per click charge
of generally between 15 to 75 cents for every
visitor that they send to you, with those in more
competitive markets paying higher fees. The program
has a $1,000 minimum spending per month, with
a three month minimum, so this isn't aimed at
small business.
In addition to having deeper representation, LookSmart
will now also give all your listings a ranking
boost, a significant change than from its old
program. This only happens within LookSmart.com
and sites that rebrand LookSmart's exact listings.
No boost is supposed to be happening at places
like AltaVista, Excite, MSN Search or iWon.
LookListings also contain a pure paid placement
element, for those who want guaranteed placement.
For a fee, you can request that your site appears
at the top of LookSmart's results, in the "Featured
Listings" section, in response to particular queries.
Click here to get listed
NOW!
Enhance has a minimum bid of
1 cent and a minimum deposit of $25. Your keywords
will be approved within 48 hours or less. Click
here to setup account with Enhance
You listing will be distributed to their entire
network of partners, which reaches over 30 million
unique users monthly. Bid in top 3 positions
and your site will be included in the TopLinks program.
Through TopLinks your site can be listed throughout
their Premier Network on sites such as Earthlink,
AltaVista, LookSmart and many more. Click here
to setup account with Enhance...
Miva(UK) Miva(UK) is a UK and
European based pay per click search engine. It has
3 plans: Bronze, Silver and Gold. The minimum deposit
for Bronze account is £100 plus £10 account
setup fee. Your websites will be set live within
48 hours.
Miva(UK) can help you access targeted leads from
72% of the UK's online population. By ensuring that
your listings appear within top 3-5 search results,
your listing will appear on Yahoo! UK & Ireland,
Lycos, Ask Jeeves, ntl:home, Netscape, UK Plus and
Looksmart and many more. Click here
to setup account with Miva(UK)...
Kanoodle has a minimum bid
of 5 cents and deposit of $25. There are free
banner ad impressions for the top 3 of the search
results page. You receive $5.00 free bonus if you
make a deposit of $25.00 at signup. It will provide
you with 100 relevant keyword terms and a title
and description for your listings.
Your Kanoodle.com account also allows your listings
to be seen on search engines and sites like Galaxy.com,
37.com, CNET.com, and TurboFind.com as well as 10,000
other search enabled sites! Click here
to setup account with Kanoodle...
ePilot's require a $100 minimum deposit and
1 cent per click. It also requires that each
advertiser’s account have a minimum usage
(click-thru revenue) of at least $10 per month.
It takes approximately one to three business days
to set up your account.
There are over 200 million monthly searches. E-Pilot's
search distribution network consists of over 70
major search engines. By setting your bid to at
least $0.07 per click, your site will qualifiy to
be listed on leading search engines such as: NetZero,
DogPile, Engine59.com, Mamma.com, 24/7 Media and
InfoSpace. Click here
to setup account with ePilot...
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